Incite Opportunity

Whether you are seeking a new job, wanting to meet one of your heroes, wishing to appear on someone's show, or pursuing a unique opportunity that no one else knows about, the best way to get what you want is simple: ask.

I built an international career from the middle of Iowa, thousands miles away from the action. If you're like me and don't have tons of connections, you'll need to contact people who you've never met to get things started. This course equips you with specific tactics for writing successful cold emails and encourages you to take your shot.

Why this course?

Many cold email tutorials are focused on bulk mail, sales, business-to-business pitches, and other impersonal outreach. Others rely on spammy tactics that savvy recipients are sick of.

Instead, use this course to guide your learning and practice as you develop your own personal approach to using cold email to expand your network, enhance your projects, and further your career by sending authentic emails to real people.

Cold Email for Interesting People
Cold Email for Interesting People
Cold Email for Interesting People



Cold Email for Interesting People includes:
  • A 50-page Cold Email Handbook
  • All 9 Annotated Examples
  • All 12 Focused Videos
  • A 30-Day Workbook

Download free starter version
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The handbook walks step-by-step through the process of deciding to write a cold email, figuring out who to email, finding their contact information, writing a compelling first message, and closing the conversation.

Annotated Examples

Go behind the scenes of my cold email success. Each of the nine examples includes one or two emails, context, and the payoff. I go through each email line-by-line to discuss why specific phrases and tactics were effective.

CEfIP Vids Icons
12-Part Video Course

Forget hour-long slideshows with a talking head in the corner. A dozen tightly-paced videos cover a single topic each in four minutes or less. Watch them all in order over lunch or reference them as needed while working.

Email Spotlight
30-Day Email Workbook

Develop your cold email skills with thirty days of guided exercises. Build your systems, complete writing prompts, and, of course, send plenty of cold emails. Complete the workbook at your own pace or over a structured month.




Everything you need to get started:

  • Full Cold Email Handbook
  • Sample of Videos, Examples, & Workbook

Free Download



Your purchase includes:

A handbook that covers the entire process of writing a cold email

Nine annotated examples of real cold emails with context and outcomes

Twelve videos addressing a dozen key topics for cold email

Thirty daily emails to incorporate cold email into your everyday routine

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Philip Kiely

Hi, I'm Philip Kiely. I owe much of my success in business to effective cold email. From my first freelance client to my biggest projects to my best jobs, there is a cold email behind most of the lines on my résumé.

I run PK&C, which means that I am many things to many people. Most often, I'm writing books like this one and Writing for Software Developers, working on the next big thing, fixing bugs of my own creation, finding and delighting clients, or running payroll through Venmo like a Real Business Person.

You can find me around the internet, especially on Twitter, Hacker News, or Indie Hackers. I write essays, tutorials, and more on my own site and for various other publications. You may have heard me on IEEE’s Software Engineering Radio or another show. My professional hobbies include appearing on podcasts and panels, sending cold emails, pretending that I can read a 10-K, and tweeting about business. I also enjoy playing D&D, practicing martial arts, and reading whatever is nearby.


What is a cold email?

A cold email is sending an email to someone who you do not know, or do not know well. The "cold" in cold email doesn't refer to the tone (which should generally be warm, friendly, and professional), but rather to the lack of previous relationship.

Am I an interesting person?

I think so! Whether or not someone is interesting is quite situational. For example, Tom Brady wouldn't be interested in hearing from me with ideas for plays to run, but a developer advocate might be interested in hearing from me with ideas for technical content. Being interesting isn't so much an attribute but an action, so anyone can be interesting to the right person in the right situation!

Can I take the course at my own pace?

Cold Email for Interesting People is built around a 30-day email sequence designed to include cold email in your daily activities. The emails are all included as a PDF as well so that you can read ahead or take your time.

If you would prefer to keep your inbox calmer, you can explore the exact same material in the course without daily emails.

What doesn't the course cover?

This isn't a course about copywriting for mass emails or other bulk outreach. It isn't about generating leads or making tons of LinkedIn connections with some boilerplate message. It is about thinking critically to answer the question: how do I connect with individuals about mutually interesting things.

What file formats does the course use?

The handbook, annotated examples, and workbook are optimized for PDF, but they are also included in the EPUB format. You may prefer to read the annotated examples as a PDF; the EPUB format moves all footnotes to endnotes (your EPUB reader may support linked endnotes).

The videos are MP4s in 1080p HD quality.

The workbook is sent as a series of emails over 30 days and is also included as a PDF and EPUB for convenient reference.

With your purchase, you can download the books and videos or you can view them online or on you phone through your Gumroad library.

Is there DRM?

Absolutely not! The files are completely DRM-free. All I ask is that you don't distribute your copy of the course or its components. Your purchase grants an individual license to enjoy the content.

How do I get an invoice?

After you make your purchase through Gumroad, follow this guide to generate your receipt.

Is there a refund policy?

I have a 30-day no-questions-asked refund policy. If you don't like your purchase, let me know and I will refund your money. If you're not sure if the course is for you, download the free version and sample the course!

What if I can't afford the course?

There is a large free sample (including the entire handbook) and I very occasionally run sales, so keep an eye on my Twitter. If you need the full version right now and can't afford the price, send me an email and we can work something out.

I have another question.

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