FREQUENTLY ASKED QUESTIONS
What is a cold email?
A cold email is sending an email to someone who you do not know, or do not know well. The "cold" in cold
refer to the tone (which should generally be warm, friendly, and professional), but rather to the lack of
Am I an interesting person?
I think so! Whether or not someone is interesting is quite situational. For example, Tom Brady wouldn't be
hearing from me with ideas for plays to run, but a developer advocate might be interested in hearing from me
for technical content. Being interesting isn't so much an attribute but an action, so anyone can be
interesting to the right person in the right situation!
Can I take the course at my own pace?
Cold Email for Interesting People is built around a 30-day email sequence designed to include cold email in your daily activities. The emails are all included as a PDF as well so that you can read ahead or take your time.
If you would prefer to keep your inbox calmer, you can explore the exact same material in the course without daily emails.
What doesn't the course cover?
This isn't a course about copywriting for mass emails or other bulk outreach. It isn't about generating leads
tons of LinkedIn connections with some boilerplate message. It is about thinking critically to answer the question: how do I connect with individuals about mutually interesting things.
What file formats does the course use?
The handbook, annotated examples, and workbook are optimized for PDF, but they are also included in the EPUB format. You may prefer to read the annotated examples as a PDF; the EPUB format moves all footnotes to endnotes (your EPUB reader may support linked endnotes).
The videos are MP4s in 1080p HD quality.
The workbook is sent as a series of emails over 30 days and is also included as a PDF and EPUB for convenient reference.
With your purchase, you can download the books and videos or you can view them online or on you phone through your Gumroad library.
Is there DRM?
Absolutely not! The files are completely DRM-free. All I ask is that you don't distribute your copy of the course or its components. Your purchase grants an individual license to enjoy the content.
How do I get an invoice?
After you make your purchase through Gumroad, follow this guide to generate your receipt.
Is there a refund policy?
I have a 30-day no-questions-asked refund policy. If you don't like your purchase, let me know and I will refund your money. If you're not sure if the course is for you, download the free version and sample the course!
What if I can't afford the course?
There is a large free sample (including the entire handbook) and I very occasionally run sales, so keep an eye on my Twitter. If you need the full version right now and can't afford the price, send me an email and we can work something out.
I have another question.